Which is better, Home Instead or Visiting Angels?

The right choice between Home Instead and Visiting Angels depends on your agency size, payer mix, and which features matter most. Compare pricing, features, and best-for profiles in the table on this page to identify which fits your operations better, then request demos from both before signing.

How much do Home Instead and Visiting Angels cost?

Home Instead: Franchise fee: $59,000. Total investment: $105,000 – $150,000. Royalty: 5%. Ad fund: 2%. Net worth required: $100,000. Liquid capital: $50,000. Visiting Angels: Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.

Home Instead vs Visiting Angels for Home Care Agencies

Side-by-side comparison of Home Instead and Visiting Angels — two options operators evaluate in the non medical category. Pricing, features, integrations, and best-fit profile pulled from each vendor's listing.

Home Instead

The world's largest non-medical home care franchise — 1,243 global locations, $2.6M average revenue, 30 years of franchising, backed by Honor Technology's Care Platform

Price: $91,040-$269,750 total investment
Best for: Operators seeking the premium non-medical home care franchise with maximum brand recognition, proven economics, and strong exit liquidity
Use case: Non-Medical Home Care, Companion Care, Personal Care, Dementia & Alzheimer's Care

View full Home Instead profile

Visiting Angels

One of the largest US home care franchises — 539 outlets, lowest royalty in category (3-3.5%), founder-owned, 26+ years

Price: $125,460-$171,150 total investment
Best for: First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Use case: Non-Medical Home Care, Companion Care, Personal Care, Homemaker Services

View full Visiting Angels profile

	Home Instead	Visiting Angels
Overview
Category	franchises	franchises
Founded	1994	1998
Headquarters	Omaha, NE	Bryn Mawr, PA
Company size	500+	50-200
Target agency size	Operators seeking the premium non-medical home care franchise with maximum brand recognition, proven economics, and strong exit liquidity	First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Pricing
Pricing	Franchise fee: $59,000. Total investment: $105,000 – $150,000. Royalty: 5%. Ad fund: 2%. Net worth required: $100,000. Liquid capital: $50,000.	Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.
Ratings
G2 rating	—	—
Capterra rating	—	—
Other features
Companion Care
Dementia / Alzheimer's Care
Honor Care Platform (recruitment, onboarding, scheduling, billing)
Independent Franchisee Association (IAOHIF)
Marketing Support
National Accounts Program
Non-Medical / Personal Care
Protected Territory
Protected Territory (10,000+ seniors aged 65+)
Recruiting Support
Training: 26.5 hours (5 days)
Training: 44.75 hours (28.75 instructor-led + 16 assignments/web/OJT)
VetFran 20% IFF Discount
Integrations
Integrations	—	—

Other alternatives in non medical

1Heart Caregiver Services 24 Hour Home Care 2nd Family A Better Solution (ABS)A Place at Home A-1 Home Care

Back to all comparisons

	Home Instead	Visiting Angels
Overview
Category	franchises	franchises
Founded	1994	1998
Headquarters	Omaha, NE	Bryn Mawr, PA
Company size	500+	50-200
Target agency size	Operators seeking the premium non-medical home care franchise with maximum brand recognition, proven economics, and strong exit liquidity	First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Pricing
Pricing	Franchise fee: $59,000. Total investment: $105,000 – $150,000. Royalty: 5%. Ad fund: 2%. Net worth required: $100,000. Liquid capital: $50,000.	Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.
Ratings
G2 rating	—	—
Capterra rating	—	—
Other features
Companion Care
Dementia / Alzheimer's Care
Honor Care Platform (recruitment, onboarding, scheduling, billing)
Independent Franchisee Association (IAOHIF)
Marketing Support
National Accounts Program
Non-Medical / Personal Care
Protected Territory
Protected Territory (10,000+ seniors aged 65+)
Recruiting Support
Training: 26.5 hours (5 days)
Training: 44.75 hours (28.75 instructor-led + 16 assignments/web/OJT)
VetFran 20% IFF Discount
Integrations
Integrations	—	—

Home Instead

Visiting Angels

Overview