Non-medical home care franchise with $2M affiliate P&L disclosure, tiered pricing from $60K, 47% gross margin, and strong California market presence
Franchises · Non Medical Franchises
View FDD (2025) · P&L Disclosed · Disclosure Quality: 9/10
Our Take
1Heart Caregiver Services has moderate revenue ($663K). Outcomes will depend heavily on execution.
Non-medical home care franchise specializing in caregiving services, staffing to SNFs and RCFEs, respite care, and senior living referrals. 27 territories (24 franchised + 2 company-owned) across California and Nevada. Tiered IFF from $60K (1 territory) to $185K (5 territories). Strong Item 19: affiliate-owned P&L shows $2M gross revenue with 47% gross margin, and franchisee averages show $1.27M avg gross revenue (2024, 20 reporting units).
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
The typical franchisee earns $663K/year — but top performers reach $5.2M, creating a misleading average. Only 40% (8 of 20) of franchisees actually hit the average.
This is above the typical median for non-medical home care franchises ($400K-$600K range).
Average Revenue
$1.3M
20 US franchises reporting
Median Revenue
$663K
More reliable benchmark
Top Performer
$5.2M
Bottom Performer
$155K
Why this matters for you:
2 of 20 franchisees (10%) are in the highest revenue band (Over $3.5M), while 3 (15%) are in the lowest (Under $300K).
A healthy system has most franchisees in the middle bands. Heavy clustering at the bottom is a warning sign.
Revenue is trending up (+390% over 3 years) — a positive signal that the business model is gaining traction and existing franchisees are earning more over time.
Average revenue grew 390% from 2021 to 2024. Note that the number of reporting franchises also changed — more units reporting can shift the average.
Translating gross revenue into estimated owner profit using disclosed expense data
At median franchise revenue ($663K), the estimated owner take-home is roughly $153K/year — including a $50K owner salary.
This is a strong return relative to the investment — above typical franchise earnings.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using the disclosed affiliate P&L data. The highlighted row is closest to the median revenue ($663K).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $250K | $118K | $39K | $89K |
| $500K | $235K | $78K | $128K |
| $663KMEDIAN | $312K | $103K | $153K |
| $750K | $353K | $117K | $167K |
| $1.0M | $470K | $156K | $206K |
| $1.5M | $705K | $234K | $284K |
| $2.0M | $941K | $312K | $362K |
| $3.0M | $1.4M | $467K | $517K |
Gross margin: 47% | Est. overhead: 24% | Franchise fees: 7% | Owner salary: $50K added
Margins from disclosed affiliate P&L. Your results will depend on market, management, and tenure.
For every $1 in revenue, about $0.47 stays after paying caregivers, and $0.16 reaches your pocket after all expenses and franchise fees.
This is real data from a franchisor-owned location — the closest thing to knowing actual profitability before you invest.
Actual P&L from the franchisor's affiliate-owned business (2024): $2.0M revenue broken down by expense category.
What this means for you:
Affiliate-owned, ~2 territories, mature since 2008. Larger premises and more staff than typical franchisee. Imputed royalty/brand fund are illustrative only.
Outlet count, growth trajectory, and churn — signals of system health
Strong growth trajectory — the system is expanding and franchisees are staying, which signals a healthy business model.
Growing systems tend to have better brand recognition, more negotiating power with vendors, and more peer support. But rapid growth can also strain franchisor resources.
What this means for you:
Upfront investment, ongoing fees, and minimum performance requirements
What it costs to get in and what you pay ongoing.
Setup Requirements: Office-based (400-1,000 sq ft leased facility). Must operate from approved office, not from residence. 5 days/week 9am-5pm minimum with assigned office staff.
First 6 months: no royalty minimum. Does not include rent ($750-$1,500/mo), insurance, payroll.
Breakdown of the initial investment by category (midpoint estimates).
43% of total
39% of total
3% of total · Range: $1K – $8K
2% of total · Range: $2K – $5K
2% of total · Range: $100 – $6K
2% of total · Range: $3K – $4K
1% of total · Range: $1K – $3K
1% of total · Range: $500 – $3K
1% of total · Range: $500 – $3K
1% of total
1% of total · Range: $200 – $3K
1% of total · Range: $500 – $1K
1% of total · Range: Not disclosed – $2K
1% of total · Range: $475 – $925
0% of total · Range: Not disclosed – $225
Combined royalty + ad fund is 7% of gross revenue — in line with the industry average for non-medical home care franchises.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 7% combined fees, that's $35K/year going to the franchisor — before you pay rent, staff, or yourself.
Complexity, risk scoring, and key signals to watch
Roughly balanced strengths and watch items — typical for most franchise systems. (8 strengths, 8 watch items)
Your franchise is only as strong as the company behind it. A weak franchisor can't deliver on training, marketing, or technology promises — regardless of how good the business model is.
A financially weak franchisor may struggle to provide training, marketing, technology, and ongoing support. If they can't sustain themselves, your investment is at risk regardless of your own performance.
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
Key considerations before investing — your outcome depends more on you than the brand.
| Item | Low | High |
|---|---|---|
| Franchise Fee | $60,000 | $60,000 |
| Real Estate/Rent (3 months) | $2,250 | $4,500 |
| Utility Deposits | $0 | $225 |
| Leasehold Improvements | $0 | $1,500 |
| Insurance | $2,500 | $3,500 |
| Office Supplies | $500 | $1,125 |
| Training (travel/lodging) | $500 | $3,000 |
| Signage | $500 | $2,500 |
| Furniture, Fixtures & Equipment | $200 | $2,700 |
| Marketing Package Fee | $1,500 | $1,500 |
| Computer Equipment & Software | $1,125 | $3,000 |
| Dues & Subscriptions | $475 | $925 |
| Licenses & Permits | $100 | $6,285 |
| Legal & Accounting | $1,000 | $7,500 |
| Additional Funds (3 months) | $55,000 | $55,000 |
| Total | $125,650 | $153,260 |
Single territory. Multi-territory: $165,650-$193,260 (2 terr), $200,650-$228,260 (3 terr), $230,650-$258,260 (4 terr), $250,650-$278,260 (5 terr).
Total Hours
44
What it takes to operate, grow, and stay compliant inside the system.
Variance Warning
Right at Home
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Synergy HomeCare
One of the largest and fastest-growing non-medical home care franchises — 626 units, 49% gross profit margin disclosed, 38% growth in 3 years, PE-backed by Levine Leichtman Capital Partners
Comfort Keepers
3rd-largest non-medical home care franchise — 624 outlets, $1.28M average revenue, Private Duty Nursing option, PE-backed by The Halifax Group, 26 years of franchising
CareBuilders at Home
Unique home care franchise — franchisor is employer of record for all caregivers. 28 outlets, $1.91M avg revenue, 35% gross margin, 9% royalty. Backed by ATC Healthcare ($142M revenue). Growing 75% in 3 years.
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