3rd-largest non-medical home care franchise — 624 outlets, $1.28M average revenue, Private Duty Nursing option, PE-backed by The Halifax Group, 26 years of franchising
Franchises · Non Medical
View FDD (2025) · Revenue Data Included · Disclosure Quality: 7/10
Our Take
Comfort Keepers shows strong revenue ($857K) across a proven system.
3rd-largest non-medical home care franchise. 624 outlets (619 franchised + 5 company-owned). PE-backed by The Halifax Group. $1.28M average revenue. Private Duty Nursing option. SafetyChoice technology services. 26 years franchising. $119K-$191K investment. Median $857K revenue. 88 units recently refranchised from company-owned.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
The typical franchisee earns $857K/year in gross revenue. The top performer at $21.5M pulls the average up, so plan for the median, not the mean.
This is above the typical median for non-medical home care franchises ($400K-$600K range).
Average Revenue
$1.3M
Median Revenue
$857K
More reliable benchmark
Top Performer
$21.5M
Bottom Performer
$9K
Why this matters for you:
Patience pays off: mature franchises earn 6.6x more than newer ones. Expect $207K in early years, growing to $902K as you build your client base.
This matters because new franchisees should expect year 1-2 revenue to be much lower than the system average. Plan your cash runway accordingly.
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
At median franchise revenue ($857K), the estimated owner take-home is roughly $196K/year — including a $50K owner salary.
This is a strong return relative to the investment — above typical franchise earnings.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using industry benchmark margins. The highlighted row is closest to the median revenue ($857K).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $250K | $105K | $43K | $93K |
| $500K | $210K | $85K | $135K |
| $750K | $315K | $128K | $178K |
| $857KMEDIAN | $360K | $146K | $196K |
| $1.0M | $420K | $170K | $220K |
| $1.5M | $630K | $255K | $305K |
| $2.0M | $840K | $340K | $390K |
| $3.0M | $1.3M | $510K | $560K |
Gross margin: 42% | Est. overhead: 20% | Franchise fees: 5% | Owner salary: $50K added
Margins estimated from industry benchmarks. Your results will depend on market, management, and tenure.
Outlet count, growth trajectory, and churn — signals of system health
The system is shrinking — more outlets are closing than opening. This is a significant warning signal.
A shrinking system may struggle to maintain brand presence, negotiate with vendors, or attract quality caregivers. Investigate thoroughly before investing.
What this means for you:
Upfront investment, ongoing fees, and minimum performance requirements
What it costs to get in and what you pay ongoing.
Setup Requirements: Office-based. Policy of no more than 1 office per territory unless approved second office.
No separate technology fee disclosed. Certification costs up to $750/person.
Breakdown of the initial investment by category (midpoint estimates).
35% of total
30% of total · Range: $39K – $57K
10% of total · Range: $6K – $24K
5% of total · Range: $5K – $10K
4% of total · Range: $3K – $10K
4% of total · Range: $2K – $10K
3% of total · Range: Not disclosed – $10K
3% of total · Range: $3K – $7K
3% of total · Range: $3K – $6K
2% of total · Range: $2K – $4K
1% of total · Range: $550 – $2K
1% of total · Range: $650 – $1K
0% of total · Range: $360 – $600
Combined royalty + ad fund is 5% of gross revenue — below average, leaving you with more of each dollar earned.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 5% combined fees, that's $25K/year going to the franchisor — before you pay rent, staff, or yourself.
Complexity, risk scoring, and key signals to watch
Roughly balanced strengths and watch items — typical for most franchise systems. (11 strengths, 9 watch items)
Your franchise is only as strong as the company behind it. A weak franchisor can't deliver on training, marketing, or technology promises — regardless of how good the business model is.
A financially weak franchisor may struggle to provide training, marketing, technology, and ongoing support. If they can't sustain themselves, your investment is at risk regardless of your own performance.
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
Key considerations before investing — your outcome depends more on you than the brand.
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $55,000 | $55,000 |
| Professional Fees | $2,500 | $10,000 |
| Business Premises | $6,000 | $24,000 |
| Furniture/Equipment | $5,400 | $10,000 |
| Insurance | $3,100 | $6,800 |
| Training Expenses | $3,000 | $6,000 |
| Organizational/Supplies/Printing | $650 | $1,150 |
| Telephone/Utility Deposits | $550 | $1,650 |
| Advertising/Marketing (initial) | $2,300 | $10,000 |
| Licensure | $0 | $10,000 |
| Caregiver Training | $2,000 | $3,500 |
| Background Screening | $360 | $600 |
| Additional Funds (3 months) | $38,700 | $57,000 |
| Total | $119,560 | $190,700 |
No financing offered.
What it takes to operate, grow, and stay compliant inside the system.
Selected thresholds from the agreement.
Variance Warning
Care settings and agency models Comfort Keepers sells into.
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