One of the largest US home care franchises — 539 outlets, lowest royalty in category (3-3.5%), founder-owned, 26+ years
Franchises · Non Medical Franchises
View FDD (2025) · Revenue Data Included · Disclosure Quality: 7/10
Our Take
Visiting Angels shows strong revenue ($1.8M) across a proven system.
Visiting Angels is one of the largest non-medical home care franchises in the US with 539 franchised outlets (0 company-owned). Founded 1998, headquartered in Bryn Mawr, PA. Lowest royalty in the industry (3-3.5%) with tiered reductions at higher revenue. No parent company, no PE backing — founder-owned. Item 19 shows full revenue distribution across 539 franchisees by tenure cohort.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Franchisees earn a median of $1.8M/year, close to the $2.2M average — a healthy, even distribution suggesting consistent results.
This median revenue is in the top tier among non-medical home care franchises in our database.
Average Revenue
$2.2M
Median Revenue
$1.8M
More reliable benchmark
Top Performer
N/A
Bottom Performer
Not disclosed
Why this matters for you:
What percentage of franchisees reach each revenue level? This tells you how realistic each target is.
Revenue is gross billings, not profit. After caregiver payroll, overhead, and franchise fees, owner profit is typically 10-25% of gross revenue.
7 of 539 franchisees (1%) are in the highest revenue band (Over $10M), while 17 (3%) are in the lowest ($0-$250K).
A healthy system has most franchisees in the middle bands. Heavy clustering at the bottom is a warning sign.
Revenue improves with tenure (NaNx growth from new to mature), but the ramp is gradual. Plan for slower early years.
This matters because new franchisees should expect year 1-2 revenue to be much lower than the system average. Plan your cash runway accordingly.
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
At median franchise revenue ($1.8M), the estimated owner take-home is roughly $334K/year — including a $50K owner salary.
This is a strong return relative to the investment — above typical franchise earnings.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using industry benchmark margins. The highlighted row is closest to the median revenue ($1.8M).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $500K | $210K | $81K | $131K |
| $750K | $315K | $122K | $172K |
| $1.0M | $420K | $163K | $213K |
| $1.5M | $630K | $244K | $294K |
| $1.8MMEDIAN | $735K | $284K | $334K |
| $2.0M | $840K | $325K | $375K |
| $3.0M | $1.3M | $488K | $538K |
Gross margin: 42% | Est. overhead: 20% | Franchise fees: 6% | Owner salary: $50K added
Margins estimated from industry benchmarks. Your results will depend on market, management, and tenure.
Outlet count, growth trajectory, and churn — signals of system health
Moderate, steady growth — the system is expanding without overextending. A balanced signal.
Steady growth suggests the franchisor is being selective about new franchisees, which typically means better support per franchise.
What this means for you:
Upfront investment, ongoing fees, and minimum performance requirements
What it costs to get in and what you pay ongoing.
Setup Requirements: Commercial office required. Shared executive office permitted. Owner-operator first 4 years (25%+ ownership, full-time). Manager after year 4 with franchisor approval.
Royalty + ad fund = ~6% of revenue. At $100K/month revenue = $6,000/month in fees. Drops to ~5% at $225K+ revenue.
Combined royalty + ad fund is 3% of gross revenue — below average, leaving you with more of each dollar earned.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 3% combined fees, that's $15K/year going to the franchisor — before you pay rent, staff, or yourself.
The franchisor requires you to hit these revenue milestones. Falling short can result in territory reduction or franchise termination. These are not suggestions — they are contractual obligations.
Complexity, risk scoring, and key signals to watch
Roughly balanced strengths and watch items — typical for most franchise systems. (6 strengths, 5 watch items)
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
Legal, structural, and governance flags that may materially affect operator outcomes.
Litigation Summary
What it takes to operate, grow, and stay compliant inside the system.
Selected thresholds from the agreement.
How Visiting Angels appears to differentiate.
Griswold: 114 Agency outlets, 4% royalty, 6.9% total. VA: 539 outlets, 3.5% royalty, ~6% total. Similar fee structures but VA is 4.7x the size. Griswold has disclosed gross margin (49.9%); VA has no margin data.
ComForCare: 270 outlets, 9% total fees, diversified payer mix. VA: 539 outlets, 6% total fees. VA is 2x the size with 33% lower fees but lacks ComForCare's non-private-pay revenue diversification and PDN pathway.
Home Instead: 619 outlets, 5% royalty + 2% ad = 7%. Visiting Angels: 539 outlets, 3.5% royalty + 2.5% ad = 6%. VA has lower ongoing fees. Home Instead is slightly larger with potentially higher brand recognition.
Variance Warning
Right at Home
4th-largest non-medical home care franchise — 508 franchised offices, $1.56M average net billings, 24 years of franchising, Specialized Nursing Services option, backed by Investors Management Corporation
Synergy HomeCare
One of the largest and fastest-growing non-medical home care franchises — 626 units, 49% gross profit margin disclosed, 38% growth in 3 years, PE-backed by Levine Leichtman Capital Partners
Comfort Keepers
3rd-largest non-medical home care franchise — 624 outlets, $1.28M average revenue, Private Duty Nursing option, PE-backed by The Halifax Group, 26 years of franchising
CareBuilders at Home
Unique home care franchise — franchisor is employer of record for all caregivers. 28 outlets, $1.91M avg revenue, 35% gross margin, 9% royalty. Backed by ATC Healthcare ($142M revenue). Growing 75% in 3 years.
Is this your company? Claim this listing →
