The world's largest non-medical home care franchise — 1,243 global locations, $2.6M average revenue, 30 years of franchising, backed by Honor Technology's Care Platform
Franchises · Non Medical
View FDD (2025) · Revenue Data Included · Disclosure Quality: 7/10
Our Take
Home Instead shows strong revenue ($2.3M) across a proven system.
The world's largest non-medical home care franchise. 619 US locations, 1,243 globally. $2.6M average gross revenue per franchise. 30 years of franchising history. Owned by Honor Technology. Backed by proprietary Care Platform. 93% of franchisees exceed $1M revenue.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Franchisees earn a median of $2.3M/year, close to the $2.6M average — a healthy, even distribution suggesting consistent results.
This median revenue is in the top tier among non-medical home care franchises in our database.
Average Revenue
$2.6M
Median Revenue
$2.3M
More reliable benchmark
Top Performer
$10.9M
Bottom Performer
$122K
Why this matters for you:
14 of 603 franchisees (2%) are in the highest revenue band ($7,500,000+), while 8 (1%) are in the lowest ($0-$499,999).
A healthy system has most franchisees in the middle bands. Heavy clustering at the bottom is a warning sign.
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
At median franchise revenue ($2.3M), the estimated owner take-home is roughly $389K/year — including a $50K owner salary.
This is a strong return relative to the investment — above typical franchise earnings.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using industry benchmark margins. The highlighted row is closest to the median revenue ($2.3M).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $750K | $315K | $113K | $163K |
| $1.0M | $420K | $150K | $200K |
| $1.5M | $630K | $225K | $275K |
| $2.0M | $840K | $300K | $350K |
| $2.3MMEDIAN | $950K | $339K | $389K |
| $3.0M | $1.3M | $450K | $500K |
Gross margin: 42% | Est. overhead: 20% | Franchise fees: 7% | Owner salary: $50K added
Margins estimated from industry benchmarks. Your results will depend on market, management, and tenure.
Outlet count, growth trajectory, and churn — signals of system health
Moderate, steady growth — the system is expanding without overextending. A balanced signal.
Steady growth suggests the franchisor is being selective about new franchisees, which typically means better support per franchise.
What this means for you:
Upfront investment, ongoing fees, and minimum performance requirements
What it costs to get in and what you pay ongoing.
Setup Requirements: Office-based (500-800 sq ft, est $8,400-$36,000/year rent). Must maintain approved office location.
Breakdown of the initial investment by category (midpoint estimates).
45% of total · Range: $29K – $134K
30% of total
7% of total · Range: $3K – $22K
6% of total · Range: Not disclosed – $21K
3% of total · Range: Not disclosed – $10K
2% of total · Range: Not disclosed – $9K
2% of total · Range: $3K – $6K
2% of total · Range: $500 – $8K
1% of total · Range: $2K – $2K
1% of total · Range: Not disclosed – $4K
Combined royalty + ad fund is 7% of gross revenue — in line with the industry average for non-medical home care franchises.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 7% combined fees, that's $35K/year going to the franchisor — before you pay rent, staff, or yourself.
The franchisor requires you to hit these revenue milestones. Falling short can result in territory reduction or franchise termination. These are not suggestions — they are contractual obligations.
Complexity, risk scoring, and key signals to watch
Roughly balanced strengths and watch items — typical for most franchise systems. (8 strengths, 8 watch items)
Your franchise is only as strong as the company behind it. A weak franchisor can't deliver on training, marketing, or technology promises — regardless of how good the business model is.
A financially weak franchisor may struggle to provide training, marketing, technology, and ongoing support. If they can't sustain themselves, your investment is at risk regardless of your own performance.
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
Key considerations before investing — your outcome depends more on you than the brand.
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $54,000 | $54,000 |
| Operating Software/Required Systems/Technology (3 months) | $2,100 | $2,130 |
| Training and Living Expenses | $2,600 | $6,000 |
| Real Estate & Improvements | $0 | $9,000 |
| Equipment | $3,000 | $21,500 |
| Signs | $500 | $8,000 |
| Misc Opening Costs (incl insurance) | $0 | $21,000 |
| Inventory | $0 | $10,000 |
| Advertising (3 months) | $0 | $4,000 |
| Additional Funds (3 months) | $28,840 | $134,120 |
| Total | $91,040 | $269,750 |
No financing offered (except current pilot programs).
Total Hours
44.75
What it takes to operate, grow, and stay compliant inside the system.
Selected thresholds from the agreement.
Variance Warning
Care settings and agency models Home Instead sells into.
A Better Solution (ABS)
Founder-owned home care franchise with full P&L disclosure but state-mandated financial warning — DO NOT PROCEED recommendation
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Visiting Angels
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