Franchises · Non Medical Franchises
FDD 2025 · Revenue Data Included
Our Take
2nd Family is early-stage or low-data. Proceed carefully.
2nd Family franchise.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
The typical franchisee earns $1.1M/year in gross revenue. The top performer at $2.8M pulls the average up, so plan for the median, not the mean.
This median revenue is in the top tier among non-medical home care franchises in our database.
Average Revenue
$1.4M
Median Revenue
$1.1M
More reliable benchmark
Top Performer
$2.8M
Bottom Performer
$364K
Why this matters for you:
What percentage of franchisees reach each revenue level? This tells you how realistic each target is.
Revenue is gross billings, not profit. After caregiver payroll, overhead, and franchise fees, owner profit is typically 10-25% of gross revenue.
3 of 5 franchisees (60%) are in the highest revenue band (Over $1M), while 2 (40%) are in the lowest ($300K-$500K).
A healthy system has most franchisees in the middle bands. Heavy clustering at the bottom is a warning sign.
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
At median franchise revenue ($1.1M), the estimated owner take-home is roughly $217K/year — including a $50K owner salary.
This is a strong return relative to the investment — above typical franchise earnings.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using industry benchmark margins. The highlighted row is closest to the median revenue ($1.1M).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $500K | $210K | $78K | $128K |
| $750K | $315K | $116K | $166K |
| $1.0M | $420K | $155K | $205K |
| $1.1MMEDIAN | $453K | $167K | $217K |
| $1.5M | $630K | $233K | $283K |
| $2.0M | $840K | $310K | $360K |
| $3.0M | $1.3M | $465K | $515K |
Gross margin: 42% | Est. overhead: 20% | Franchise fees: 7% | Owner salary: $50K added
Margins estimated from industry benchmarks. Your results will depend on market, management, and tenure.
Outlet count, growth trajectory, and churn — signals of system health
Moderate, steady growth — the system is expanding without overextending. A balanced signal.
Steady growth suggests the franchisor is being selective about new franchisees, which typically means better support per franchise.
What this means for you:
Upfront investment, ongoing fees, and minimum performance requirements
What it costs to get in and what you pay ongoing.
Combined royalty + ad fund is 6% of gross revenue — below average, leaving you with more of each dollar earned.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 6% combined fees, that's $30K/year going to the franchisor — before you pay rent, staff, or yourself.
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
What it takes to operate, grow, and stay compliant inside the system.
Right at Home
4th-largest non-medical home care franchise — 508 franchised offices, $1.56M average net billings, 24 years of franchising, Specialized Nursing Services option, backed by Investors Management Corporation
Synergy HomeCare
One of the largest and fastest-growing non-medical home care franchises — 626 units, 49% gross profit margin disclosed, 38% growth in 3 years, PE-backed by Levine Leichtman Capital Partners
Comfort Keepers
3rd-largest non-medical home care franchise — 624 outlets, $1.28M average revenue, Private Duty Nursing option, PE-backed by The Halifax Group, 26 years of franchising
CareBuilders at Home
Is this your company? Claim this listing →
Unique home care franchise — franchisor is employer of record for all caregivers. 28 outlets, $1.91M avg revenue, 35% gross margin, 9% royalty. Backed by ATC Healthcare ($142M revenue). Growing 75% in 3 years.
