Which is better, Comfort Keepers or Visiting Angels?

The right choice between Comfort Keepers and Visiting Angels depends on your agency size, payer mix, and which features matter most. Compare pricing, features, and best-for profiles in the table on this page to identify which fits your operations better, then request demos from both before signing.

How much do Comfort Keepers and Visiting Angels cost?

Comfort Keepers: Franchise fee: $50,000. Total investment: $91,160 – $150,000. Royalty: 5%. Ad fund: 2%. Net worth required: $250,000. Liquid capital: $75,000. Visiting Angels: Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.

Comfort Keepers vs Visiting Angels for Home Care Agencies

Side-by-side comparison of Comfort Keepers and Visiting Angels — two options operators evaluate in the non medical category. Pricing, features, integrations, and best-fit profile pulled from each vendor's listing.

Comfort Keepers

3rd-largest non-medical home care franchise — 624 outlets, $1.28M average revenue, Private Duty Nursing option, PE-backed by The Halifax Group, 26 years of franchising

Price: $119,560-$190,700 total investment
Best for: Operators seeking an established non-medical home care franchise with PDN revenue upside, technology services, and PE-backed resources
Use case: Non-Medical Home Care, Private Duty Nursing, Personal Care, Companion Care, SafetyChoice Technology Services

View full Comfort Keepers profile

Visiting Angels

One of the largest US home care franchises — 539 outlets, lowest royalty in category (3-3.5%), founder-owned, 26+ years

Price: $125,460-$171,150 total investment
Best for: First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Use case: Non-Medical Home Care, Companion Care, Personal Care, Homemaker Services

View full Visiting Angels profile

	Comfort Keepers	Visiting Angels
Overview
Category	franchises	franchises
Founded	1999	1998
Headquarters	Irvine, CA	Bryn Mawr, PA
Company size	500+	50-200
Target agency size	Operators seeking an established non-medical home care franchise with PDN revenue upside, technology services, and PE-backed resources	First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Pricing
Pricing	Franchise fee: $50,000. Total investment: $91,160 – $150,000. Royalty: 5%. Ad fund: 2%. Net worth required: $250,000. Liquid capital: $75,000.	Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.
Ratings
G2 rating	—	—
Capterra rating	—	—
Other features
Companion Care
Employee 25% IFF Discount (24+ months)
Marketing Support
Multi-Unit Discounts (15-25% off IFF)
National Accounts Program
Non-Medical / Personal Care
Office Incentive Program (up to $10K build-out + $18K marketing for 2nd office)
Private Duty Nursing (PDN) — qualified franchisees
Protected Territory
Protected Territory (population/demographics-based)
Recruiting Support
SafetyChoice Personal Technology Services/Equipment
Training: 26.5 hours (5 days)
VetFran 20% IFF Discount
Integrations
Integrations	—	—

Other alternatives in non medical

1Heart Caregiver Services 24 Hour Home Care 2nd Family A Better Solution (ABS)A Place at Home A-1 Home Care

Back to all comparisons

	Comfort Keepers	Visiting Angels
Overview
Category	franchises	franchises
Founded	1999	1998
Headquarters	Irvine, CA	Bryn Mawr, PA
Company size	500+	50-200
Target agency size	Operators seeking an established non-medical home care franchise with PDN revenue upside, technology services, and PE-backed resources	First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Pricing
Pricing	Franchise fee: $50,000. Total investment: $91,160 – $150,000. Royalty: 5%. Ad fund: 2%. Net worth required: $250,000. Liquid capital: $75,000.	Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.
Ratings
G2 rating	—	—
Capterra rating	—	—
Other features
Companion Care
Employee 25% IFF Discount (24+ months)
Marketing Support
Multi-Unit Discounts (15-25% off IFF)
National Accounts Program
Non-Medical / Personal Care
Office Incentive Program (up to $10K build-out + $18K marketing for 2nd office)
Private Duty Nursing (PDN) — qualified franchisees
Protected Territory
Protected Territory (population/demographics-based)
Recruiting Support
SafetyChoice Personal Technology Services/Equipment
Training: 26.5 hours (5 days)
VetFran 20% IFF Discount
Integrations
Integrations	—	—

Comfort Keepers

Visiting Angels

Overview