Company-owned, NOT franchise. Private duty + skilled. Luxury positioning. Acquired by affiliates of CD&R. Included for comparison.
Franchises · Non Medical
Our Take
TheKey (formerly Home Care Assistance) does not disclose financial performance data. This significantly increases risk.
Premium non-franchise home care company with private pay services and proprietary caregiver training.
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
What it takes to operate, grow, and stay compliant inside the system.
Technology
Proprietary
Locations
100+
Countries
1 (US)
Care settings and agency models TheKey (formerly Home Care Assistance) sells into.
2nd Family
Maryland-based non-medical home care franchise with unusually detailed Item 19 (full P&L for all 5 outlets) but a small, flat system
Caring Senior Service
Home Instead
The world's largest non-medical home care franchise — 1,243 global locations, $2.6M average revenue, 30 years of franchising, backed by Honor Technology's Care Platform
1Heart Caregiver Services
Non-medical home care franchise with $2M affiliate P&L disclosure, tiered pricing from $60K, 47% gross margin, and strong California market presence
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