Local advertising & directory franchise for senior care providers — print guides + digital listings
Franchises · Non Medical
Our Take
Seniors Blue Book is early-stage or low-data. Proceed carefully.
Local advertising and directory franchise targeting senior care providers. Franchisees sell print and digital advertising to home care agencies, senior housing providers, and healthcare services through published Seniors Blue Book guides.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
Upfront investment, ongoing fees, and minimum performance requirements
What it costs to get in and what you pay ongoing.
Combined royalty + ad fund is 7% of gross revenue — in line with the industry average for non-medical home care franchises.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 7% combined fees, that's $35K/year going to the franchisor — before you pay rent, staff, or yourself.
Complexity, risk scoring, and key signals to watch
Roughly balanced strengths and watch items — typical for most franchise systems. (3 strengths, 3 watch items)
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
What it takes to operate, grow, and stay compliant inside the system.
Variance Warning
Care settings and agency models Seniors Blue Book sells into.
Executive Home Care
Hallmark Homecare
REFERRAL agency model (not employer). Direct-hire placement. Lower overhead. 25 locations. Unique model.
Home Instead
The world's largest non-medical home care franchise — 1,243 global locations, $2.6M average revenue, 30 years of franchising, backed by Honor Technology's Care Platform
Comfort Keepers
3rd-largest non-medical home care franchise — 624 outlets, $1.28M average revenue, Private Duty Nursing option, PE-backed by The Halifax Group, 26 years of franchising
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