REFERRAL agency model (not employer). Direct-hire placement. Lower overhead. 25 locations. Unique model.
Franchises · Non Medical Franchises
FDD 2026 · Revenue Data Included
Our Take
Hallmark Homecare is early-stage or low-data. Proceed carefully.
REFERRAL agency model (not employer). Direct-hire placement. Lower overhead. 25 locations. Unique model.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
Upfront investment, ongoing fees, and minimum performance requirements
What it costs to get in and what you pay ongoing.
Combined royalty + ad fund is 7% of gross revenue — in line with the industry average for non-medical home care franchises.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 7% combined fees, that's $35K/year going to the franchisor — before you pay rent, staff, or yourself.
Median revenue per location vs. total system size across 20 home care franchises
Each dot is one franchise system. Revenue is median gross sales per location from the most recent FDD.Blue dot = this franchise.
What it takes to operate, grow, and stay compliant inside the system.
Technology
Proprietary
Locations
25
Countries
1 (US)
Right at Home
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Synergy HomeCare
One of the largest and fastest-growing non-medical home care franchises — 626 units, 49% gross profit margin disclosed, 38% growth in 3 years, PE-backed by Levine Leichtman Capital Partners
Comfort Keepers
3rd-largest non-medical home care franchise — 624 outlets, $1.28M average revenue, Private Duty Nursing option, PE-backed by The Halifax Group, 26 years of franchising
CareBuilders at Home
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Unique home care franchise — franchisor is employer of record for all caregivers. 28 outlets, $1.91M avg revenue, 35% gross margin, 9% royalty. Backed by ATC Healthcare ($142M revenue). Growing 75% in 3 years.
