Which is better, BrightStar Care or Visiting Angels?

The right choice between BrightStar Care and Visiting Angels depends on your agency size, payer mix, and which features matter most. Compare pricing, features, and best-for profiles in the table on this page to identify which fits your operations better, then request demos from both before signing.

How much do BrightStar Care and Visiting Angels cost?

BrightStar Care: Franchise fee: $50,000. Total investment: $111,095 – $195,875. Royalty: 5.25-6.25%. Ad fund: 2.5%. Net worth required: $250,000. Liquid capital: $100,000. Visiting Angels: Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.

BrightStar Care vs Visiting Angels for Home Care Agencies

Side-by-side comparison of BrightStar Care and Visiting Angels. Pricing, features, integrations, and best-fit profile pulled from each vendor's listing.

BrightStar Care

Premium non-medical AND medical home care franchise — 427 outlets, Joint Commission Accredited, $2.41M average revenue, skilled nursing + staffing + companion care, 20 years franchising

Price: $102,754-$220,186 total investment (standard) / $96,454-$181,086 (small/medium density)
Best for: Operators who want the full spectrum of home care services including skilled nursing and are willing to invest in Joint Commission accreditation
Use case: Non-Medical Home Care, Medical/Skilled Nursing Home Care, Supplemental Staffing, Companion Care, Personal Care

View full BrightStar Care profile

Visiting Angels

One of the largest US home care franchises — 539 outlets, lowest royalty in category (3-3.5%), founder-owned, 26+ years

Price: $125,460-$171,150 total investment
Best for: First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Use case: Non-Medical Home Care, Companion Care, Personal Care, Homemaker Services

View full Visiting Angels profile

	BrightStar Care	Visiting Angels
Overview
Category	franchises	franchises
Founded	2005	1998
Headquarters	Bannockburn, IL	Bryn Mawr, PA
Company size	500+	50-200
Target agency size	Operators who want the full spectrum of home care services including skilled nursing and are willing to invest in Joint Commission accreditation	First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Pricing
Pricing	Franchise fee: $50,000. Total investment: $111,095 – $195,875. Royalty: 5.25-6.25%. Ad fund: 2.5%. Net worth required: $250,000. Liquid capital: $100,000.	Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.
Ratings
G2 rating	—	—
Capterra rating	—	—
Other features
10% Expansion Discount (After 12 Months, In Compliance)
Athena Business System (ABS) — Proprietary Technology Platform
Companion Care
Expansion Option Agreement — Adjacent Territory within 1 Year
Joint Commission Accreditation Required
Marketing Support
Medical / Skilled Nursing In-Home Care
Non-Medical / Personal Care
Protected Territory
Protected Territory (200K-300K population standard, min 15K aged 65+)
Recruiting Support
SafetyChoice-Equivalent Technology Services
Small Territory & Medium Density Market Options ($25K IFF)
Supplemental Staffing to Hospitals, Nursing Homes, Clinics
Training: 26.5 hours (5 days)
VetFran $5,000 Discount (First Territory Only)
Integrations
Integrations	—	—

Other alternatives in this category

Accessible Home Health Care AccordantHealth Amedisys BrightStar Senior Living Gentiva (Kindred)Interim HealthCare

Back to all comparisons

	BrightStar Care	Visiting Angels
Overview
Category	franchises	franchises
Founded	2005	1998
Headquarters	Bannockburn, IL	Bryn Mawr, PA
Company size	500+	50-200
Target agency size	Operators who want the full spectrum of home care services including skilled nursing and are willing to invest in Joint Commission accreditation	First-time and experienced franchisees wanting established brand with lowest ongoing fees at scale
Pricing
Pricing	Franchise fee: $50,000. Total investment: $111,095 – $195,875. Royalty: 5.25-6.25%. Ad fund: 2.5%. Net worth required: $250,000. Liquid capital: $100,000.	Franchise fee: $51,950-$89,950. Total investment: $91,160 – $146,710. Royalty: 3-3.5%. Ad fund: ?. Net worth required: ?. Liquid capital: ?.
Ratings
G2 rating	—	—
Capterra rating	—	—
Other features
10% Expansion Discount (After 12 Months, In Compliance)
Athena Business System (ABS) — Proprietary Technology Platform
Companion Care
Expansion Option Agreement — Adjacent Territory within 1 Year
Joint Commission Accreditation Required
Marketing Support
Medical / Skilled Nursing In-Home Care
Non-Medical / Personal Care
Protected Territory
Protected Territory (200K-300K population standard, min 15K aged 65+)
Recruiting Support
SafetyChoice-Equivalent Technology Services
Small Territory & Medium Density Market Options ($25K IFF)
Supplemental Staffing to Hospitals, Nursing Homes, Clinics
Training: 26.5 hours (5 days)
VetFran $5,000 Discount (First Territory Only)
Integrations
Integrations	—	—

BrightStar Care

Visiting Angels

Overview