
Default website platform for home care agencies — open-source, extensible, and standard across HC marketing agencies
Software · Crm Marketing Intake
Open-source content management system powering ~40%+ of the web. The default website platform for most home care agencies — self-hosted or via WordPress.com, with thousands of themes and plugins. Specialized HC marketing agencies (Approved Senior Network, Home Care Marketing Pros, etc.) build most home care websites on WordPress.
Comprehensive feature list for this software, including capabilities in clinical documentation, billing, and workforce management.
Enquire (now Aline)
CRM and marketing automation for senior care providers.
Kindly Care
Caregiver marketplace connecting families to vetted caregivers for private-pay services — VERIFY CURRENT STATUS: caregiver-marketplace category has seen multiple shutdowns and pivots
LeadSquared
General-purpose CRM + marketing automation platform — Indian SaaS company with HC vertical applications via the LeadSquared Healthcare CRM variant
Later
Visual social media planning + scheduling — Instagram + Facebook + TikTok content management used by HC agencies for caregiver-recruitment + family-trust marketing
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